How to Choose the Perfect Feature Tile
Feature tiles can completely transform a space, adding personality, texture, and visual interest. While many tiles serve a functional role in a design, feature tiles are designed to stand out, acting as a focal point that enhances the overall aesthetic. They come in a variety of patterns, colours, shapes, and textures, making them a versatile choice for any room. However, using a feature tile effectively is about more than just making a statement-it’s about ensuring it works harmoniously with the rest of the space. The right feature tile should feel like an intentional part of the design, complementing rather than competing with the surrounding elements.
A well-placed feature tile can create a focal point that draws the eye, adding depth and interest without overwhelming the space. Striking the right balance comes down to thoughtful selection, choosing the right placement, pattern, and colour to enhance the overall aesthetic. When done well, a feature tile can elevate a space, making a strong visual impact that feels intentional and well-integrated.
Where Should You Use a Feature Tile?
Strategic placement is key to ensuring your feature tile enhances the space rather than overwhelms it. Here are the best places to use feature tiles effectively:
Kitchen
Splashback: A classic location for a feature tile. Opt for textured subway tiles, Moroccan-inspired patterns, or a bold colour to make the area pop without overpowering the entire room.
Island Front: Using a feature tile on the front of a kitchen island can add an unexpected design element that ties the space together.
Pantry or Bar Area: If you have a butler’s pantry or home bar, a feature tile can add an element of surprise and elegance.
Bathroom
Shower Wall: A feature tile on a full shower wall can elevate the entire bathroom without making it feel too busy.
Vanity Splashback: This is a great way to incorporate a subtle feature tile without taking up too much visual space.
Flooring: A bold floor tile can ground the space, especially when paired with simpler wall tiles.
Freestanding Bathtub Backdrop: A tiled wall behind a bathtub creates a luxurious spa-like effect.
Living Areas & Entryways
Fireplace Surround: Using a feature tile around a fireplace can add warmth and a touch of luxury.
Entryway Flooring: A patterned or decorative tile in an entryway creates an inviting first impression without taking over the rest of the home.
Stair Risers: Tiled stair risers add a unique and eye-catching detail to a staircase.
Outdoor Areas
Outdoor Kitchen or Bar: Feature tiles can add texture and visual interest to outdoor entertaining areas.
Pool Waterline or Surrounds: Using mosaic or bold-coloured tiles around a pool adds a resort-like feel.
Verandah or Patio Flooring: Patterned tiles in outdoor spaces create a Mediterranean or Moroccan-inspired aesthetic.
Should You Pick a Trendy Feature Tile?
Trendy feature tiles can be tempting, but before you commit, consider the long-term costs of replacing them if your taste changes or they start to feel dated. Unlike paint or accessories, tiles are a permanent fixture, meaning replacing them is not a simple swap-out. Here’s why: removing existing tiles can be expensive and labour-intensive, often requiring professional tile removal to prevent damage to underlying surfaces. In bathrooms and wet areas, changing tiles can disturb waterproofing, which often needs to be redone. This adds both time and significant cost to a renovation.
How to Future-Proof Your Feature Tile Choice
If you're unsure about committing to a bold colour, there are ways to incorporate it thoughtfully while ensuring your design remains timeless. Stick with designs that complement your overall home aesthetic rather than following fleeting trends. Textured neutrals can offer depth and visual interest while maintaining longevity. If you love bold colours but are hesitant about long-term commitment, consider where they will have the most impact—whether it's a vanity splashback, an entryway floor, or another statement area that still allows for cohesion with the rest of the space.
How to Choose the Right Feature Tile for Your Space
Choosing the perfect feature tile involves more than just picking a pattern you love. Here’s how to make the right decision:
Consider the Scale of the Space
In compact spaces, such as small bathrooms or laundry rooms, go for smaller patterns or subtle textures.
In larger areas (like open-plan kitchens), you can afford to be bolder with patterns and colours.
Stick to a Cohesive Colour Palette
Feature tiles should complement the surrounding colours rather than clash with them.
A good rule of thumb is to pull a secondary colour from your main palette and use it in your feature tile.
Balance Boldness with Neutrals
If you’re going with a bold tile, keep the rest of the finishes neutral.
Textured neutral tiles (like zellige) are a great way to add depth without colour overload.
Factor in Maintenance
Glossy and smooth tiles are easier to clean.
Textured or natural stone tiles may require sealing and more maintenance.
Tile Shape & Layout Can Impact the Look
Herringbone & Chevron layouts create movement and visual interest.
Stacked Vertical or Horizontal tiles feel more modern.
Brick Bond layouts offer a classic look.
The Importance of Grout in Feature Tiles
Grout is more than just a functional necessity; it plays a major role in the final look of your feature tile. The right grout choice can completely transform the way a tile appears, enhancing or softening its impact within a space. Matching grout creates a seamless and understated effect, allowing the texture or colour of the tile itself to take centre stage. On the other hand, contrasting grout can emphasise the tile shape, drawing attention to its individual pattern or layout.
For those looking to introduce an extra design detail, coloured grout can be an unexpected yet effective choice. A subtle variation in tone can bring warmth or contrast, while bolder hues can add a playful touch. Beyond aesthetics, grout type and quality also matter. Choosing a stain-resistant, durable grout will help keep your feature tile looking fresh for years to come. Taking the time to select the right grout ensures that your feature tile looks great from day one and continues to enhance your space over time. And don’t forget to seal your grout before use to prevent staining and make maintenance easier in the long run.
Common Mistakes to Avoid When Using Feature Tiles
Overuse is one of the most common mistakes when incorporating feature tiles. While they are designed to stand out, using them excessively—on multiple walls or across too many surfaces—can make a space feel chaotic rather than intentional. A well-placed feature tile should enhance the design rather than overwhelm it.
Scale is another key factor. A large, highly detailed pattern in a small room can feel overpowering, while a feature tile that is too subtle in a spacious area may not create the intended impact. Consider how the tile interacts with the surrounding finishes and ensure it feels proportionate to the space. The goal is to strike the right balance between statement-making and cohesion.
Feature tiles work best when they feel like a natural extension of the space rather than an afterthought. Whether it’s a bold splashback in the kitchen, a striking bathroom floor, or an elegant entryway, their impact lies in how well they are balanced with the surrounding finishes. Considering scale, colour, layout, and long-term appeal will help you make choices that not only look stunning today but also stand the test of time.
Above all, designing with feature tiles should feel exciting rather than daunting. If you’re unsure about how to achieve the perfect balance, working with an experienced designer can ensure your vision comes together flawlessly. If you need help making confident design decisions, I’d love to chat about your project and bring your ideas to life.